Configurable Points & Reward Rules
Define how customers earn and redeem points for percentage discounts, fixed dollar savings, or free shipping vouchers.
Points, VIP Tiers & Loyalty Rewards for Shopify Stores
Boost repeat purchase rates and Customer Lifetime Value with an integrated points program, multi-tier VIP ladders, and automated reward emails.
Turn casual shoppers into lifelong brand advocates with rewarding loyalty experiences.
Points & Tiers
Gamified Rewards
Metafields
Native Shopify Sync
Auto-Drips
Milestone Notifications
Rewards & Tiers
Set up flexible points earning rules, VIP tier ladders, and automated reward notifications in minutes.
Points & Earning Engine
Reward customers for orders, repeat purchases, social follows, and leaving reviews with customizable points-per-dollar earning rules.
VIP Tier Progression
Create multi-tier loyalty ladders (Bronze, Silver, Gold, VIP) with escalating discounts, free shipping perks, and milestone rewards.
Automated Milestone Email Notifications
Keep members engaged with automatic emails when they earn points, cross into a new VIP tier, or have expiring reward balances.
Storefront Sync
Synchronize loyalty balances across your storefront theme and email sequences seamlessly.
Shopify Metafields Real-Time Sync
Sync member points balance, current tier, and unlocked perks directly into Shopify Customer Metafields for seamless storefront theme display.
Audience Segmentation & VIP Perks
Target special offers, exclusive discounts, and bonus points events to specific loyalty tiers or high-value customer segments.
Multi-Step Reward Email Drips
Design branded loyalty reward notification emails with dynamic point balances, tier progress bars, and redeemable promo codes.
Multi-Tier VIP Loyalty Ladders
Incentivize higher annual spend by gamifying the shopping experience with prestigious VIP tiers and exclusive rewards.
Automated Tier Upgrade Notifications
Congratulate customers immediately when they reach a higher tier and deliver their newly unlocked perks via email.
Storefront & Thank-You Page Integration
Display points earned right on the thank-you page to build instant positive reinforcement after every order.
VIP-Only Offer Targeting
Limit high-discount upsell offers and secret collection drops strictly to members of your top loyalty tiers.
Comprehensive Program Analytics
Track active member participation, total points issued vs. redeemed, and incremental revenue generated by loyalty members.
Setup guide
How to configure Loyalty Program
Step-by-step instructions live in the documentation: create the campaign, configure offers, place the widget, and publish.
Explore these frequently asked questions about loyalty and rewards program, so you can quickly decide if it's the right fit for your store.
Feel free to contact our support team in case you have questions.
Ask Your QuestionsCustomers earn points based on their order subtotal (e.g. 1 point per $1 spent), product reviews, and referrals. Points can be redeemed for single-use discount codes directly at checkout.
Cartwheel writes points balances, lifetime points, and VIP tier names directly into standard Shopify Customer Metafields, making it easy to display in your theme without slow external API calls.
Yes. You can create multiple tiers with custom thresholds (spend-based or point-based), each offering higher points multipliers, permanent tier discounts, or free gifts.
Yes. Cartwheel includes automated loyalty email triggers for points earned, tier reached, and reward available notifications.
Yes. Track impressions and widget add-to-cart actions for each campaign, spot your top performers, and review Shopify sales metrics, orders, revenue, and average order value, from the same dashboard.