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Reviews & UGC

Product Reviews & Storefront Setup Guide

Collect authentic customer star ratings, photo and video reviews, sync tagged Instagram and Facebook posts, and display verified social proof across your Shopify storefront.

Overview: How Cartwheel Reviews & UGC Work

Cartwheel includes an end-to-end customer reviews and user-generated content (UGC) suite designed to build social proof and lift conversion rates without third-party app bloat.

The Reviews & UGC suite is organized into a top Storefront Setup banner and three dedicated workspaces:

  1. Storefront Setup (This Guide): Embed the Product reviews block and UGC gallery carousel on your theme product templates, and enable inline reviews on customer order status pages.
  2. Review Requests & Email Delivery (/app/reviews/emails): Monitor 30-day review request metrics, manage scheduled/sent delivery queues, copy direct customer submission links, and customize the delivery email template.
  3. UGC Gallery & Moderation (/app/reviews/ugc): Moderate customer-submitted review photos and tagged Meta social assets, link media to specific store products, and publish verified UGC to live storefront widgets.
  4. Review Settings & Social Sync (/app/reviews/settings): Configure automated delivery delay windows, fulfillment fallbacks, photo/video reward incentives (discounts or loyalty points), and connect Facebook & Instagram accounts.
Customer Order Fulfilled & Delivered
Tracking delivery event (or fallback delay window)
Automated Delivery Drip
Review Request Email Dispatched
Delay Window (e.g. 7 Days)
Customer Submits Star Rating & Photo/Video
Order page inline form or dedicated /review/[token] page
Media Uploaded
UGC Moderation Queue
Approved for Storefront
Published to Product Reviews block & UGC Gallery carousel
Review Incentive Claimed
Discount or Loyalty Points
Single-use Shopify coupon code or bonus reward points credited
Verified Social Proof Across Storefront
High-converting photo reviews, star ratings, and tagged Instagram posts
Live Proof

Reviews & UGC Workspaces Navigation

Navigate across Cartwheel Admin to access each reviews workspace:

  • Review Requests & Email Delivery — View delivery metrics, edit the review request template, filter scheduled/sent requests, and copy direct review URLs.
  • UGC Gallery & Moderation — Inspect incoming customer media and Meta tagged posts, link assets to products, and approve or reject submissions.
  • Review Settings & Social Sync — Set post-delivery email delays, configure discount/loyalty rewards, connect Meta Developer credentials, and manage provider integrations.

Storefront Setup: Adding Theme Blocks & Extensions

Prominently displayed at the top of the Reviews & UGC dashboard (/app/reviews) is the Storefront setup banner, providing 1-click deep links to configure your Shopify theme:

1. Adding Theme App Blocks to Product Pages

  1. In Cartwheel Admin → Reviews & UGC, locate the top Storefront setup banner and click Manage product template (or navigate in Shopify Admin to Online Store → Themes → Customize):
Storefront setup banner in Cartwheel Admin with direct link to manage product templates
Storefront setup banner in Cartwheel Admin with direct link to manage product templates
  1. In the Shopify Theme Editor top navigation bar, open the template selector dropdown and choose Products:
Opening the top template dropdown in Shopify Theme Editor to select Products
Opening the top template dropdown in Shopify Theme Editor to select Products
  1. Select your target product template (such as Default product):
Selecting the Default product template in Shopify Theme Editor
Selecting the Default product template in Shopify Theme Editor
  1. In the left template section sidebar under Product information (or your preferred page section), click + Add block:
Clicking Add block in the Product information section in Shopify Theme Editor
Clicking Add block in the Product information section in Shopify Theme Editor
  1. From the Apps tab, select Product reviews (and optionally UGC gallery):
Selecting and positioning the Product reviews app block in Shopify Theme Editor
Selecting and positioning the Product reviews app block in Shopify Theme Editor
  • Product reviews: Renders aggregate star score, rating breakdown bars, verified buyer badges, written reviews, and customer photo thumbnails.
  • UGC gallery: Renders a responsive grid or carousel of approved customer photos and tagged Instagram posts.
  • Customize heading, column count, width, and empty-state display options in the block settings sidebar.
  1. Position the block at your preferred location on the product page and click Save in the top right of the Shopify Theme Editor.

2. Enabling the Customer Order Page Review Extension

Allow customers to submit reviews directly from their Shopify order confirmation and status pages:

  1. In Shopify Admin, navigate to Settings → Checkout and click Customize:
Shopify Checkout settings page showing the Customize checkout button
Shopify Checkout settings page showing the Customize checkout button
  1. In the Checkout Editor top navigation bar, open the template dropdown and select Order status:
Selecting the Order status page template from the top dropdown in Shopify Checkout Editor
Selecting the Order status page template from the top dropdown in Shopify Checkout Editor
  1. In the left template section sidebar, click Apps and add Order page reviews to the Order status page:
Clicking Add app block in the Order status page template sidebar to select Order page reviews
Clicking Add app block in the Order status page template sidebar to select Order page reviews
  1. Position the block under the order line items section and click Save in the top right header:
Order page reviews app block placed under the order summary in Shopify Checkout Editor
Order page reviews app block placed under the order summary in Shopify Checkout Editor
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