Welcome to Cartwheel
Cartwheel is the complete Post-Purchase, Cart Recovery, Retention, and Customer Engagement suite built natively for Shopify by DeveloperLook.
Cartwheel helps Shopify merchants maximize customer lifetime value (LTV), boost average order value (AOV), recover lost revenue from abandoned checkouts and product browsing, build brand loyalty, and collect customer reviews without requiring complex developer setups or editing theme liquid code.
What is in Cartwheel?
Cartwheel integrates six core revenue-generating pillars into one unified app:
| Pillar | Key Capabilities |
|---|---|
| Upsells & Offers | One-click post-purchase upsells, checkout extensions, multi-step conversion funnels, multi-variant product selection, A/B split testing, and automated upsell email sequences. |
| Cart & Browse Recovery | Multi-touch abandoned cart email sequences, dynamic single-use coupon generation, exit-intent recovery popups, and abandoned browse retargeting. |
| Retention & Loyalty | Automated win-back campaigns, product replenishment reminders based on usage lifecycles, birthday/anniversary rewards, and points-based loyalty tiers. |
| Reviews & UGC | Post-delivery review collection requests, photo & video review uploads, review moderation dashboard, UGC galleries, and customer account widgets. |
| Thank You Page Suite | Native post-purchase survey builder, social share claim rewards, promotional announcement banners, and cross-sell offer widgets. |
| Smart Personalization | Rule-based customer segmentation by order value, purchase count, customer tags, or location, coupled with dynamic recommendation engines. |
Documentation Structure
Our documentation is organized to mirror the Cartwheel merchant dashboard:
- Installation & Setup Guide: Installation, Shopify app scope setup, checkout extensions configuration, and quick start guides.
- Post-Purchase Cross-Sells & Checkout Upsells: Building post-purchase offers, native checkout widgets, designing multi-step funnels, configuring A/B tests, setting up offer follow-up email sequences, and exit-intent popups.
- Cart & Browse Recovery: Setting up automated cart recovery workflows, exit popups, and browse abandonment sequences.
- Retention Emails: Order confirmation emails, replenishment reminders, win-back campaigns, birthday celebrations, email template builder, loyalty program, and mail provider setup.
- Reviews & UGC: Collecting reviews, managing moderation settings, displaying UGC galleries, and account widgets.
- Thank You Page Suite: Configuring post-purchase surveys, social share incentives, and thank-you page widgets.
- Intelligence & Settings: Audience targeting rules, analytics attribution, and setting up custom email gateways.
- Support & FAQ: Answers to common questions, changelog, and contacting DeveloperLook support.
Key Platform Features
- Shopify Checkout Extensibility: Built natively with Checkout UI Extensions and Post-Purchase Extensions for seamless, single-click order updates.
- Visual Drag-and-Drop Builders: Full control over color schemes, typography, layout blocks, and real-time previews for desktop and mobile devices.
- Advanced Target Rules: Filter offers by cart subtotal, specific product tags, customer order count, country/region, or custom metafields.
- Custom Email Delivery: Deliver automated emails directly using native Cartwheel mailers or your custom SMTP, Resend, or Klaviyo integration.
Need Support?
- Read our Frequently Asked Questions
- View recent platform updates in the Changelog
- Get in touch with our team at Contacting Support